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May 16th, 2008
Posted: 06:05 PM ET

WASHINGTON (CNN) — After losing a hotly contested Mississippi congressional seat this week, their third straight special election defeat in a row, House GOP leaders planned a public relations offensive, including the rollout of a new agenda pegged to the slogan “The Change You Deserve.”

It turns out the phrase matched a trademarked tag line for the anti-depressant drug Effexor. As word of the similarity got out, Democrats had a field day.

House Majority Leader Steny Hoyer of Maryland, for example, told reporters Wednesday, “Democrats, not drugs, is what the American people need.”

Asked Thursday morning if he was planning to change the slogan, House Republican Leader John Boehner said, “No. I think it’s working just fine.”

But an e-mail sent later that afternoon from GOP Conference Chairman Adam Putnam to House Republicans and a memo sent out hours after that, the new agenda’s title had been tweaked to “The Change America Deserves.”

–From Deirdre Walsh, CNN Congressional Producer


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